‘There is no such thing as objective reporting,’ claim the heads of Putin’s propaganda networks Dmitry Kiselev and Margarita Simonyan, when asked to explain the editorial principles which allow for conspiracy theories to be presented as being equally valid to evidence-based research. The Kremlin’s international channel, RT, claims to be giving an ‘alternative’ point of view, but in practice this means making the editor of a fringe right-wing magazine as credible a talking head as a University academic, making a lie as worthy of broadcast as a fact. Donald Trump plays a similar game when he invokes wild rumors as reasonable, alternative opinions, couching stories that Obama is a Muslim, or that rival Ted Cruz carries a secret Canadian passport, with the caveat: ‘A lot of people are saying . . .’
This equaling out of truth and falsehood is both informed by and takes advantage of an all-permeating late post-modernism and relativism, which has trickled down over the past thirty years from academia to the media and then everywhere else. This school of thought has taken Nietzsche’s maxim, there are no facts, only interpretations, to mean that every version of events is just another narrative, where lies can be excused as ‘an alternative point of view’ or ‘an opinion’, because ‘it’s all relative’ and ‘everyone has their own truth’ (and on the internet they really do).
–Peter Pomerantsev, Why We’re Post-Fact