Wu argues that we need a balance between two kinds of attention in order to be healthy: the transitory kind that happens in natural shifts of focus during daily life, and the sustained kind, such as when we are reading a book. But such sustained attention is increasingly ceded to the deliberate and chronic summoning of transitory attention by digital technologists. Instead of a long, uninterrupted read, we are being trained to consume information piecemeal from a medley of screens. This fragmented attention results in fragmented minds, producing people who are unable to focus or think effectively. The outcome is exhaustion through overstimulation of our mind’s neuronal responses, thus weakening our executive faculties and our ability to make coherent and independent decisions.
When our attention is lured, herded, and commandeered in such a way, our full human potential is profoundly subverted. “Our life experience,” William James once said, “will equal what we have paid attention to, whether by choice or default.” We become what we attend to — nothing more, nothing less. A steady and exclusive stream of reality TV, entertainment gossip, social media chatter, and “breaking news” about the latest celebrity scandal or Trump’s most recent tweets — all endlessly cycling into each other — turns us into the bland clickbait of the attention harvesters. Yet, though we justifiably consider the enslavement of bodies a terrible wrong, we willingly surrender our minds for the profit of others. This new, almost hip, kind of slavery is sought, not fought.
–John Bell, John Zada, The Great Attention Heist