The corporate woke joke.

In the 1970s, the story goes, a CEO met with environmental activists only to tell them: “I agree with you. Now go out and make me do it.” Businesses operating from a responsive mindset require relentless outside pressures to do the right thing. What is needed in the present moment is not uncritical celebration of “woke” companies working to ingratiate themselves into certain political constituencies, which would likely expand the current us-versus-them political divides into the private sector. Recognizing the dominance of the responsive mindset means all businesses, woke and un-woke alike, will need a healthy degree of “vigilant belligerence” from wider society as they navigate a politically contentious era. But perhaps at a more basic level, concerned citizens need to continually evaluate the degree to which profit-seeking, market-responsive entities should be tasked with preserving the social and political goods necessary for a flourishing society.

–Andrew Lynn, “The Limits of Corporate Activism”

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